Bahrain International Airport marks the opening of new Dior La Collection Privee Boutique

Representatives from Bahrain Airport Company (BAC), Bahrain Duty-Free, JCDecaux, and Dior came together to celebrate the opening of the new Dior La Collection Privee Boutique at Bahrain International Airport (BIA). The 29-sqm space houses a selection of fragrances and offers exclusive engraving services.

BAC Chief Executive Officer, Mohamed Yousif Al Binfalah said: “Further expanding the diverse selection of retail offerings at Bahrain International Airport will elevate our guests travel experience even more. Earlier this year, BIA was named the World’s Best New Airport by Skytrax, and it is only fitting that we house several of the world’s leading luxury brands in our Duty-Free area, including Christian Dior. As the most modern boutique airport in the region, we fully value the partnership with Bahrain Duty Free, JCD and Christian Dior and look forward to welcoming other luxurious brands in the future.”

Bahrain Duty-Free Board Director and CEO, Bassam Al Wardi said: “We are delighted to welcome Dior La Collection Privee Boutique to Bahrain Duty-Free. The essence of Dior aligns perfectly with our strategy for creating the most luxurious shopping experience for our customers, and Dior will further elevate our premium offerings. The Dior boutique is in a prime location in the center of the Bahrain Duty-Free store.”

He added: “We always strive to provide innovation and personalization, and Dior is the perfect partner to introduce our luxury service of a bespoke engraving station at the boutique. Customers can now find their ideal Dior item and choose to personalize it with a special message. We look forward to nurturing a strong, and long-lasting relationship with BAC, JCDecaux, and Dior.”

JCDecaux Middle East and Africa CEO, Martin Sabbagh said: “We are very proud to be part of this one-of-a-kind collaboration that creates an exceptional shopping experience for passengers, at the heart of the newest airport in the region. By joining forces, we look forward to delighting shoppers and creating positive brand value.” 

LVMH Beauty Travel Retail General Manager - Middle East, Africa, and Indian Subcontinent, Frank Dagher Hayec said: “We are very pleased to open La Collection Privee in partnership with Bahrain Duty-Free, BAC, and JCDecaux. We look forward to a long-term relationship and strongly believe that BIA is the ideal fit for the new Dior La Collection Privee Boutique.”

The Dior La Collection Privee Boutique is designed with a Parisian ambiance and offers a large collection of fragrances, candles, and soaps.