The “TAG Athens” Project

 The challenge of enhancing the connectivity of Athens and the development of its hubbing potential, is among Athens International Airport’s strategic goals and a focal point in the common developmental efforts of the airport and its airline partners.

To this end, the Athens International Airport designed the “TAG Athens” Project. The name of the project – which starts with the collaboration of AIA with Singapore Airlines and Aegean Airlines, yet aspires to expand to similar synergies with other airlines – serves as an invitation to the passengers, through the basic message “Athens connects you to the world, TAG Athens as an intermediate point on your route”.

The aim is to promote to passengers from the Balkans, Central and Eastern Europe, having as final destination the Asia/Pacific and Africa regions, the connecting opportunities via Athens at a highly attractive price, thus, inviting them to select Athens as their intermediate point.

In the case of Singapore Airlines, the respective flows eastwards correspond to more than 300,000 passengers annually. This significant volume of indirect traffic from the above regions, demonstrates a potential for Athens to be used as the intermediate point for passengers’ final destinations through Singapore Airlines’ network in Asia and Australia.

Responding to the call to capitalise on this potential, Singapore Airlines and Aegean Airlines (Star Alliance members) are working closely with the airport in the “TAG Athens” project, recognising the prospect of strengthening their networks and enhancing their presence in the Athens market, through targeted joint efforts.

For the purpose of this synergy, which involves the network of Singapore Airlines in the Asia/Pacific region and the network of Aegean Airlines in the Balkans, Central and Eastern Europe, the two airlines have jointly developed a very attractive and flexible pricing scheme.

On the occasion of the launch of the “Tag Athens” project, AIA’s Director, Communications & Marketing, Mrs. Ioanna Papadopoulou, stated: “Following meticulous identification of the existing aviation opportunities, we decided to invite our partners and their passengers to “tag” Athens as their intermediate point, through the message: ”TAG Athens!  Tags you to the world!”

“In particular, having examined the existing traffic potentials from specific regions, we are now launching this effort together with our esteemed airline partners, Singapore Airlines and Aegean Airlines. Expressing our warmest thanks to our partners for keenly embracing this common aspiration, we invite passengers to use the existing networking opportunities and “tag” Athens as an intermediate point for their air travels”.