Failte Ireland launch a new Marketing Campaign for Dublin
This week a new Fáilte Ireland €1 million marketing campaign for Dublin was launched.
The marketing campaign follows many months of comprehensive work, coordinated by the ‘Grow Dublin Tourism Alliance’ (GDTA), between all the key players within the Dublin tourism industry – both public and private sector, and Dublin Airport.
The clearly-defined programme for Dublin aims to enhance the overall visitor experience via four key themes: City of Words; Living Bay; Dublin Stories, Hidden and Untold; and Extraordinary Days & Happening Nights. The goal is to uniquely position Dublin by offering memorable experiences and to attract visitors from our main source markets: UK, US, France and Germany. The “Dublin: a Breath of Fresh Air” adverts can be seen on the new digital Aer Pods located through out the Dublin Airport Campus.