Provence territory reveals its new brand!
Last month, Provence Alps Cote d'Azur territory has launch its new brand "Provence, enjoy the unexpected".
More than a tag line, this announcement is the opportunity to demonstrate everything Provence has to offer, over the "clichés", and also to go along with a tremendous communication plan dedicated to promote the destination abroad.
This plan will enlight the provençal way of life but also the architectural heritage, museums, natural parks, gastronomy, wine routes, festivals and events.
The Provence Region, the Bouches du Rhone Department, Aix-Marseille Metropolis and 21 cities tourism boards did work together, illustrating the stronger together idea.
Marseille Provence airport obviously takes part to this great adventure and has implemented a new Tourism information desk, dedicated to inbound passengers arriving in Provence via its airport.
More information: http://www.morethanprovence.com/en/