Hundreds of thousands of visitors to South Sweden
At the end January 2011 the southern Swedish cities of Malmö, Lund and Kristianstad will be hosting the World Championship in Handball. This is an event that not only attracts 24 teams, it will also attract hundreds of thousands of visitors to the region.
All told about 288,000 day-tickets will be sold for the event. From previous experience it is known that about 80% of all tickets will be sold internationally and adding to this is a large number of visitors to the host cities to feel the pulse, experience the fan zones and enjoy the festive moments of a championship event. In addition to teams, spectators and other visitors the handball event will attract about 1,500 media reporters who will follow every minute of the games and the tournament cities, reporting to more than 150 countries where more than 2 billion people will follow the tournament on their television sets.
Just six months after the end of the handball championship, Kristianstad will host the World Scout Jamboree - the Olympics of scouting. It's an event organized every fourth year where about 30,000 scouts aged 14-17 gather in a camp to take part in activities and shre adventures. The participants come from all over the world, as do the thousands of volunteers who work during the 10-day jamboree, where friendships are formed over national borders and cultural differences.
For both these events Malmö Airport is the time- and cost-efficient airport for both scheduled and charter air traffic.