Hermes Airports participates in #OpenUpToEurope campaign

A pan-European consumer awareness-raising campaign to reinforce consumer confidence in travel and tourism and stimulate pent-up demand for travel in Europe during the summer of 2021 is the newest initiative that Hermes airports are participating in. With the key messaging points to demonstrate the travel industry’s proactive collaboration to provide safe and seamless travel experiences and build a distinctive image of Europe as a travel destination, the campaign OpenUpToEurope will communicate with a specific target audience, one that is best placed and most likely to travel in Europe this summer.