Routes Middle East & Africa 2015
With the inaugural Routes Middle East & Africa event brings with it the inaugural awards for these regions. Open to all African and Middle Eastern airports and tourism authorities, the Awards are highly regarded as the most prestigious awards in the industry as they are voted for and judged by the airline network planning community.
About the Routes Middle East & Africa 2015 Marketing Awards
The Routes Middle East & Africa 2015 Marketing Awards will take place at the Networking Evening in Bahrain. The evening will be hosted by Bahrain Airport Group. The overall winner announced in Manama, Bahrain and will be automatically short-listed for the World Routes 2015 Marketing Awards.
“We are very delighted and proud to win the overall Routes Africa award for the second year in a row. This award is a true recognition by our airline customers for strengthening our existing routes and achieving a record growth of 24% in traffic in 2013.”
Mattijs Smith
Managing Director of Kilimanjaro Airport
Overall Winner of the Routes Africa 2014 Marketing Awards
Routes Middle East & Africa 2015 Awards Schedule
| Voting opens | Tuesday 17th March 2015 |
| Voting closes | Friday 17th April 2015 |
| Companies shortlisted | Monday 20th April 2015 |
| Deadline for submissions to be received by Routes | Friday 15th May 2015 |
| Results announced at Routes Middle East & Africa 2015 in Manama | Monday 1st June 2015 |
For further information about the Routes Marketing Awards please contact Tom Atkinson.
FAQs
What are the Routes Marketing Awards?
The Routes Marketing Awards were created in 1997 to recognise excellence in airport marketing as voted by airlines. They provide the airline community with the chance to have their say as to which airport they think provides the best overall marketing services to them.
When do the Routes Middle East & Africa Marketing Awards take place?
The Routes Middle East & Africa Marketing Awards Ceremony will take place during the Networking Evening on Monday 1st June at Routes Middle East & Africa in Manama.
What is the voting process?
The airline network planning community place their votes on routesonline.com. The airlines are asked to mark their airports or destinations of choice (5 of each) in order of preference and these are then automatically scored by priority within our online system
What should I consider when voting?
Airlines should consider the airports and destinations whose marketing efforts, over the last 12 months have made a real impact on their future network development plans. This may include such things as; their market research activities; their marketing and communications activity, their business case presentations for new market opportunities; their joint communication campaigns with third parties and innovative use of technologies or techniques to support their airline by any airport.
What are the voting criteria?
It is a combination of airports that are voted for by the airline community on our website and the airports that have achieved the highest growth in seat capacity in the last 12 months.
What are the categories in the Routes Middle East & Africa Marketing Awards?
Once voting is closed, airports are split into size category from under 4m passengers to airports larger than 20 million passengers in addition to the destination category.
Who is automatically shortlisted for the World Routes Marketing Awards?
All overall winners from the Regional Routes Marketing Awards will be automatically shortlisted for the World Routes Marketing Awards in Durban.