World Routes 2015
The Routes Marketing Awards are highly regarded as the most prestigious awards in the industry as they are voted for and judged by the airline network planning community.
About the World Routes 2015 Marketing Awards
The World Routes 2015 Marketing Awards will take place at the World Routes Networking Evening at the Moses Mabhida Stadium in Durban. The evening will be hosted by the Province of KwaZulu-Natal.
“This was a big surprise. After winning in Abu Dhabi in 2012 and then being recognised as Highly Commended in Las Vegas in 2013 we simply did not believe we would be picking up this prestigious award tonight. It has been a strong year for Brussels Airport and the team have worked hard to ensure we are supporting our airline partners, whether small regional carriers, medium-sized operators or long-haul airlines.”
Léon Verhallen
Head of Aviation Marketing, Brussels Airport
Overall Winner of the World Routes 2014 Marketing Awards
World Routes 2015 Awards Schedule
| Voting opens | Tuesday 30th June 2015 |
| Voting closes | Friday 7th August 2015 |
| Companies shortlisted | Tuesday 11th August 2015 |
| Deadline for submissions to be received by Routes | Friday 4th September 2015 |
| Results announced at World Routes Routes in Durban | Monday 21st September 2015 |
For further information about the Routes Marketing Awards please contact Catherine Makrandreou.
FAQs
What are the Routes Marketing Awards?
The Routes Marketing Awards were created in 1997 to recognise excellence in airport marketing as voted by airlines. They provide the airline community with the chance to have their say as to which airport they think provides the best overall marketing services to them.
When do the World Routes Marketing Awards take place?
The World Routes Marketing Awards Ceremony will take place during the Networking Evening on Monday 21st of September at World Routes in Durban.
What is the voting process?
The airline network planning community place their votes on routesonline.com. The airlines are asked to mark their airports or destinations of choice (5 of each) in order of preference and these are then automatically scored by priority within our online system.
What should I consider when voting?
Airlines should consider the airports and destinations whose marketing efforts, over the last 12 months have made a real impact on their future network development plans. This may include such things as; their market research activities; their marketing and communications activity, their business case presentations for new market opportunities; their joint communication campaigns with third parties and innovative use of technologies or techniques to support their airline by any airport.
What are the voting criteria?
It is a combination of airports that are voted for by the airline community on our website and in the event of a tie, the airports that have achieved the highest growth in seat capacity in the last 12 months.
What are the categories in the World Routes Marketing Awards?
Once voting is closed, airports are split into size category from under 4m passengers to airports larger than 50 million passengers in addition to the destination category.
Who is automatically shortlisted for the World Routes Marketing Awards?
All overall winners from the Regional Routes Marketing Awards will be automatically shortlisted for the World Routes Marketing Awards in Durban.