Routes Asia 2017
The Routes Marketing Awards are highly regarded as the most prestigious awards in the industry as they are voted for and judged by the airline network planning community.
About the Routes Asia 2017 Marketing Awards
The Routes Asia 2017 Marketing Awards will take place at the Routes Asia Networking Evening. The evening will be hosted by Okinawa Prefectural Government and OCVB.
“It means a lot that our airline partners supported and nominated us through the awards process. All the work we do is about ‘win-win’ and developing a business case to airlines to deliver sustainable air services.”
“We are not interested in short-term success but always look at the long-term, developing a relationship that is right for both the airline and the airport.”
Peppy Adi-Purnomo
South East Asia and India Development Manager, Auckland Airport
Overall Winner of the Routes Asia 2016 Marketing Awards
Routes Asia 2017 Awards Schedule
| Voting opens | Tuesday 3 January 2017 |
| Voting closes | Friday 27 January 2017 |
| Companies shortlisted | Tuesday 31 January 2017 |
| Deadline for submissions to be received by Routes | Friday 24 February 2017 |
| Results announced at Routes Asia in Okinawa | Monday 20 March 2017 |
For further information about the Routes Marketing Awards please contact Catherine Makrandreou.
FAQs
What are the Routes Marketing Awards?
The Routes Marketing Awards were created in 1997 to recognise excellence in airport marketing as voted by airlines. They provide the airline community with the chance to have their say as to which airport they think provides the best overall marketing services to them.
When do the World Routes Marketing Awards take place?
The Routes Asia Marketing Awards Ceremony will take place during the Networking Evening on Monday, 20 March at Routes Asia in Okinawa.
What is the voting process?
The airline network planning community place their votes on routesonline.com. The airlines are asked to mark their airports or destinations of choice (5 of each) in order of preference and these are then automatically scored by priority within our online system.
What should I consider when voting?
Airlines should consider the airports and destinations whose marketing efforts, over the last 12 months have made a real impact on their future network development plans. This may include such things as; their market research activities; their marketing and communications activity, their business case presentations for new market opportunities; their joint communication campaigns with third parties and innovative use of technologies or techniques to support their airline by any airport.
What are the voting criteria?
It is a combination of airports that are voted for by the airline community on our website and in the event of a tie, the airports that have achieved the highest growth in seat capacity in the last 12 months.
What are the categories in the Routes Asia Marketing Awards?
Once voting is closed, airports are split into size category from under 4m passengers to airports larger than 20 million passengers in addition to the destination category.
Who is automatically shortlisted for the World Routes Marketing Awards?
Only the overall winner from each regional Marketing Awards will be automatically shortlisted for the World Routes Marketing Awards in Barcelona.