Jyväskylä named Europe’s coolest city by The Sunday Times

Visit Jyväskylä Region is thrilled to announce that Jyväskylä has been recognized as Europe’s Coolest City by the prestigious British newspaper, The Sunday Times. This accolade places Jyväskylä among the top travel destinations worldwide for 2025.

The Sunday Times highlighted Jyväskylä’s unique blend of vibrant culture, stunning natural beauty, and innovative spirit. The city’s commitment to sustainability, its thriving arts scene, and its welcoming atmosphere were key factors in earning this recognition.

“We are incredibly honored to be named Europe’s Coolest City,” says Ms. Susanne Rasmus, Tourism Director of Visit Jyväskylä Region. “Our distinctive sauna culture, the iconic architecture of Alvar Aalto, and the unique combination of a vibrant student city with close proximity to nature make Jyväskylä truly special.”

Jyväskylä offers a diverse range of attractions, from the serene beauty of its lakes and forests to the dynamic energy of its urban areas. Visitors can enjoy outdoor activities, explore the innovative architecture, and experience the lively local culture and hospitality. The city’s youthful and dynamic spirit is reflected in its sustainable practices and thriving arts scene, making it a remarkable place to live and visit.