Tampere Ranks First Again in Finland’s City Brand Survey
Credit: Laura Vanzo
Tampere has once again secured the top spot in the Reputation&Trust study, affirming its position as Finland’s most respected and positively perceived city. This marks the fifth time Tampere has ranked number one in the annual survey conducted by T-Media.
The study evaluates how Finnish citizens perceive the overall reputation, governance, leadership, and development of 24 major cities. Tampere stood out with particularly high scores in governance, services, reliability, and safety – all key aspects contributing to a city's international appeal.
“A strong and reliable brand is an asset in international promotion work – especially when attracting new air connections and business opportunities,” says Marja Aalto, Senior Specialist at Business Tampere. “It signals to investors, airlines and talent alike that Tampere is not only trusted by its own citizens, but also ready for global partnerships.”
The city’s consistent reputation success supports Tampere’s broader strategic goals: to grow sustainably, strengthen international connectivity, and promote innovation-driven sectors including smart mobility, technology, health, defense and cleantech.
Why Reputation Matters in Route Development
Reputation directly influences a city’s attractiveness for visitors, talent, and investment — all crucial components in air service development. As air travel rebounds and competition between destinations intensifies, a city’s strong and trustworthy brand is a key differentiator.
Tampere’s reputation also enhances its value proposition to airline partners. With strong local support, high-quality services, and a commitment to sustainable growth, Tampere provides a solid foundation for long-term route success.
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Marja Aalto,