About Us

The South Australian Tourism Commission (SATC) is committed to growing the State’s tourism industry and increasing its contribution to the South Australian economy. 

The SATC markets South Australia intrastate, interstate and internationally to ensure the state is a compelling part of any Australian or international holiday. It concentrates on developing and communicating the State’s competitive strengths – good living, festivals and events, premium food and wine, and accessible natural experiences.

It secures, manages and sponsors major events that inject significant benefit to the economy and build community spirit.

The SATC is focussed on ensuring that visitors can reach the state easily and affordably. Air access is a critical factor for tourism and economic growth and in a competitive post-COVID
environment we are working hard to re-build direct access from key markets as quickly as possible.

The SATC works with Adelaide Airport Limited and other stakeholders to attract new airlines to South Australia and to encourage existing airlines to expand their services.