About The Group
Tourism New Zealand is the organisation responsible for marketing New Zealand to the world as a tourist destination.
We are the oldest tourism marketing department in the world, with a team of around 150 staff in 13 offices across the globe.
Tourism New Zealand’s purpose is to enrich New Zealand by maximising the contribution of visitors. We deliver this by maximising the impact domestic and international visitors have across the four wellbeings of nature, society, culture and the economy.
Before COVID-19, tourism was New Zealand's largest export industry and delivered $40.9 billion to the country. Tourism made a significant positive impact on regional economies supporting employment by directly employing 8.4 percent (229,566 people) of the New Zealand workforce.
New Zealand’s enduring attraction as a tourist destination draws on:
Appeal
New Zealand is a country that offers something for everyone – with its diverse range of stunning landscapes and amazing activities, you can create a holiday full of adventure, a food and wine connoisseur’s dream trip, or a relaxing getaway from life’s hustle and bustle.
Accessibility
New Zealand’s main cities are serviced by...
Organisations Within The Group
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Auckland Airport
Auckland Airport connects Auckland to New Zealand and New Zealand to the World. Over 92 per cent of long haul visitors arrive in New Zealand via Auckland Airport, which handles...
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Wellington Airport
Wellington has a significant high yielding underserved international market, with 50% of passengers travelling via intermediate airports. Wellington Airport serves the capital city of New...
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Christchurch Airport
Christchurch Airport has been dubbed by some the world’s biggest small airport, because it is so much more than ‘just’ another leisure airport and is surprisingly well connected....