World Routes 2018
Guangzhou, Guangdong Province, China
• 15 – 18 September 2018
Exhibitor Marketing Toolkit
Marketing tips and tools to maximise your ROI
To help you promote your participation at World Routes, we have developed this Exhibitor Marketing Toolkit. The materials found in the toolkit will help you promote your participation to your customers and prospects.
Visit Me
Visit Me is all about maximising your ROI and driving footfall to your exhibition stand with the help of the Routes marketing team. Complete our quick and simple form, and include any prizes, entertainment, gifts, food, beverages and everything in-between that you will be undertaking on your stand. The more information you provide the better we can promote your activities!
Routes app
Available three weeks ahead of World Routes, the Routes app enables delegates to view the full event programme, make new connections and share experiences. All exhibitors are entitled to a complimentary listing and participating 'Visit Me' exhibitors will have a special section, describing your stand activities. Ensure that your team joins the conversation! All exhibitors are entitled to a complimentary 150-word profile with an accompanying logo.
Advertise with us
Increase your brand presence in the run-up to World Routes by advertising on Routesonline, the online home of the route development community and the only source for Routes event information, industry news and analysis. Take advantage of the opportunity to extend your reach and promote your World Routes stand presence.
World Routes Delegate Directory
The Delegate Directory is comprehensive reference tool containing essential information for the event. Distributed to all delegates upon registration, it is an ideal opportunity to promote your company and stand location and attract delegates to your stand. All exhibitors are entitled to a complimentary 150-word profile with an accompanying logo.
Get social
Promote your World Routes stand presence on social media accounts such as LinkedIn, Twitter and Facebook by sharing our specially designed graphic. This year the Routes marketing team will be creating personalised social media graphics to include your company logo. Please contact Rachel Pickford to request your social media graphic.
Join the World Routes conversation on Twitter by using the hashtag #WorldRoutes so people searching for information about World Routes will see your tweets as well!
Here's a sample tweet to get you started:
We are excited to be exhibiting at #WorldRoutes @Routesonline! Stop by [YOUR STAND NUMBER] and say hello!
Email signature
A quick and easy way to let everyone know you’re exhibiting at the show is to add the event banner below your email signature and ask your team to do the same.
This year the Routes marketing team will be creating personalised email signature banners to include your company logo. Please contact Rachel Pickford to request your email signature.
Media exposure
Do you have any new development plans or major announcements that could be of interest to the attending media? Making an official announcement or holding a press conference at the event is the perfect way to showcase your brand.
If you have any newsworthy announcements, please contact Gracie Davies for assistance.
Best stand award
We are introducing the “best stand award” at World Routes 2018, open to all companies exhibiting no matter what size the stand. The idea is to reward creativity and innovation among exhibitors and let delegates have their say on a live poll in the event app.