Exhibition Marketing Toolkit
Marketing tips and tools to help you maximise your ROI
We have developed the below Exhibitor Marketing Toolkit to help you promote your participation at Routes Americas 2019 to your customers and prospects.
Routes app
The Routes app enables delegates to view the full event programme, make new connections and share event experiences. All exhibitors are entitled to a complimentary listing and participating 'Visit Me' exhibitors will be included in a special section, describing stand activities. Ensure that your team joins the conversation!
Email signature
A quick and easy way to let everyone know you’re exhibiting at the show is to add the event banner below your email signature and ask your team to do the same.
Advertise with us
Increase your brand presence in the run-up to Routes Americas by advertising on Routesonline, the online home of the route development community and the only source for Routes event information, industry news and analysis. Take advantage of the opportunity to extend your reach and promote your Routes Americas stand presence.
Routes Americas Delegate Directory
The Delegate Directory is a comprehensive reference tool, containing essential information for the event. Distributed to all delegates upon registration, it is an ideal opportunity to promote your company and stand location and attract delegates to your stand. All exhibitors are entitled to a complimentary profile with an accompanying logo.
Get social
Promote your Routes Americas stand presence on social media accounts by sharing our specially designed graphic. Download the social media post graphic here.
Join the Routes Americas conversation by using the hashtag #RoutesAmericas so people searching for information about the event will see your tweets.
Here's a sample tweet to get you started:
We are excited to be exhibiting at #RoutesAmericas 2019 @Routesonline! Stop by [YOUR STAND NUMBER] and say hello!
Media exposure
Do you have any new development plans or major announcements that could be of interest to the attending media? Making an official announcement or holding a press conference at the event is the perfect way to showcase your brand.
If you have any newsworthy announcements, please contact Gracie Davies for assistance.