Tourism Seasonality Summit
Seville, Spain
• 7 April 2025
Set against a backdrop of a growing global population and an increase in the global middle class of an additional 1 billion by 2030, the number of international visitor arrivals could potentially double from 2019 levels of 1.4 billion over the next decade.
The inaugural European edition of the Tourism Seasonality Summit will provide stakeholders with actionable insights to harness the positive economic impact of these visitors, effectively manage overtourism during peak seasons and develop strategies to enhance the appeal of off-and-shoulder seasons for their destination.
Book before 1 March and save
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With limited spaces available and an early bird offer, now is the time to book your place at the only summit dedicated to tackling the challenge of seasonality and ensuring the positive impacts of tourism are seen all year round.
What can you expect to learn?
During this one-day conference, you will hear directly from industry leaders about the key drivers that will shape the future of tourism across Europe. Over five hours of panel discussions, case studies and keynote presentations will inspire and inform sustainable growth plans.
Topics that will be discussed include:
How European destinations navigate tourism seasonality, post-pandemic shifts in traveller behaviour, and the push for sustainability.
How technology, big data, and AI are reshaping travel patterns and supporting low-season tourism across Europe.
What targeted marketing campaigns and innovative strategies can change traveller perceptions of low seasons?
View the programme Register your interest
Who should attend?
Tackling overtourism and ensuring a balanced distribution of tourism all year round is not the remit of one sector - collaboration is key to success.
| Destination Management Representatives | Play a central role in addressing seasonality by implementing campaigns, developing infrastructure, and engaging with stakeholders. |
| Hotel and Hospitality Leaders | Directly affected by seasonality, are key players in developing and executing year-round travel strategies. |
| Airline and Transport Stakeholders | Connectivity is critical for mitigating seasonality, and transport operators provide insights into route development and off-peak incentives. |
| Travel Technology Providers | Technology is pivotal in reshaping traveller behaviour, such as personalized off-peak recommendations and demand forecasting. |
| Tour Operators and Travel Agents | Designing packages and itineraries can influence travel patterns and promote lesser-known destinations |
| Policymakers and Local Government Officials | Policymakers can implement long-term strategies, incentives, and investments to manage seasonality effectively. |
| Sustainability Advocates | Bring a crucial perspective on balancing economic goals with environmental preservation. |
| Cultural and Community Leaders | Engaging local communities is essential to promoting authentic experiences and supporting the local economy year-round. |
Previous Speakers at the Tourism Seasonality Summit
Joseph Boschulte
Commissioner, U.S. Virgin Islands Department of Tourism.
Yrjötapio ”Y.t.” Kivisaari
President and CEO, Visit Oulu
Petra Roach
CEO, Grenada Tourism Authority
Bronwen Auret
Chief Quality Assurance Officer, South African Tourism
Christophe Decloux
COO, Choose Paris Region
Paul van den Brink
Aviation Lead, Cape Town Air Access
Colin James
CEO, Antigua & Barbuda Tourism
Marco Minicucci
Strategy & Marketing Director, Milano & Partners
Book before 1 March and save
- -- days
- -- hours
- -- minutes
- -- seconds
With limited spaces available and an early bird offer, now is the time to book your place at the only summit dedicated to tackling the challenge of seasonality and ensuring the positive impacts of tourism are seen all year round.