Why Rio de Janeiro?

Rio de Janeiro, Brazil, will host the 19th edition of Routes Americas.

Rio de Janeiro enchants with its exuberant natural beauty, including world-famous beaches like Copacabana and Ipanema, and iconic mountains such as Sugarloaf Mountain and Christ the Redeemer.  A UNESCO World Cultural Heritage site, the city boasts 30% green space, encompassing the largest urban forest in the world. This combination of stunning scenery and international recognition attracts millions of tourists annually, boosting the tourism sector and creating investment opportunities in hotels, restaurants, and related activities.

The city offers a unique blend of culture, nature, and dramatic landscapes, combined with the urban buzz, infrastructure, and connectivity of one of Latin America’s largest metropolises.

Delegates can visit iconic landmarks like Christ the Redeemer or Sugarloaf Mountain, or indulge in a scenic helicopter flight, offering breathtaking views of one of the world's most dramatic cityscapes. They can explore the historic district of Santa Teresa, stroll through the city’s lush Botanical Garden, or visit the Museum of Tomorrow, located on the Olympic Boulevard at the city’s harbour front.  Alternatively, they can join locals on one of Rio de Janeiro’s numerous beaches—Copacabana, Ipanema, or Leblon—experiencing the Carioca way of life firsthand. The day can conclude at one of Rio de Janeiro’s countless restaurants, whether for a traditional churrasco, a seafood moqueca at a neighbourhood eatery, or a meal at one of the city’s Michelin-starred restaurants.

At night, the birthplace of samba, bossa nova, and chorinho offers rich cultural experiences in the Lapa district and beyond.

Beyond its natural beauty, Rio de Janeiro offers a rich variety of leisure, culture, and entertainment options. The city has a vibrant nightlife, with bars, nightclubs, and restaurants featuring live music, as well as cultural events like the famous street carnival blocos.  Rio's cuisine is a highlight, with traditional dishes such as barbecue, feijoada, and fresh seafood. This cultural and leisure diversity, combined with the welcoming hospitality of the Cariocas, provides an enriching experience for residents and visitors alike.

Rio de Janeiro stands out for its vibrant and diversified economy, offering a promising business environment for investors. The city attracts investment in various sectors, including oil and gas, tourism, technology, and infrastructure, driving local economic development.  Its strategic location, modern infrastructure, and skilled workforce make Rio de Janeiro an attractive destination for companies seeking to expand their operations.