World Routes 2016
Chengdu, Sichuan Province, China
• 24 – 27 September 2016
Tourism Summit
Taking place on Monday 26 September, the Tourism Summit will bring together a number of leading figures within the industry, to discuss and debate the strategies, challenges and trends shaping the future of the tourism. A combination of presentations and moderator led discussions, the conference will provide a valuable insight into key topics including: How to attract more tourists from China, the changing nature of destination marketing and the importance of the aviation and tourism partnerships.
Monday, 26 September 2016
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Panel Session 1
Tourism & Travel Leaders
Our panel of industry leaders discuss key challenges faced in the travel and tourism industry. Growing numbers of tourists are putting increased pressure on destinations. Can the infrastructure cope with this increased demand? How is the industry responding to disruptors?
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Morning refreshments
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Presentation
Chinese outbound tourism
Professor Dr. Wolfgang Arlt, Director, COTRI, China Outbound Tourism Research Institute
Keeping pace with the changes in China’s outbound tourism market.
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Panel Session 2
Aviation and tourism partnerships – How critical are they for travel development?
Good (and affordable) transportation is essential in tourism. Increasingly airlines, airports and tourism organisations are working in partnership. Low Cost Carriers are also playing a central role in the successful development of secondary city destinations and tourism regions. What makes a good partnership work?
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Lunch Break
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Keynote Interview
Interviewer - Daniel Pearce, Managing Director & Owner, TTG Media
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Presentation
Impact of travel technology on destination marketing
Sarah Matthews, Head of Destination Marketing APAC, TripAdvisor
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Panel Session 3
Innovations in destination marketing
The shift from traditional marketing to digital and social marketing continues to gain pace. What are the key drivers in destination marketing? What is the impact of travel technology on destination marketing? How can destinations keep up and embrace these rapid changes technologies? Which destinations are leading the way?
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Afternoon Refreshments
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Panel Session 4
How do we track travel tourists?
What are the best tools to track travel tourists? What can we learn from the numbers? What are the effects of the events that disrupt tourist travel? How can destinations use the data and respond effectively?
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Presentation
The most cost effective way of attracting Chinese travellers
Dr. Adam Wu, CEO, CBN Travel & MICE and the World Travel Online
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* Please note like all events, the programme is subject to change.
Speakers
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John O’Sullivan
Managing Director, Tourism Australia -
Trevor Sadler
CEO, interCaribbean Airways -
Arik De
Head of Commercial, AirAsia X Berhad -
Carol Dray
Commercial Director, VisitBritain -
Professor Dr. Wolfgang Arlt
Director, COTRI, China Outbound Tourism Research Institute -
Erik J. Hansen
Senior Director, Domestic Policy, U.S. Travel Association