Conference Programme

Monday, 26 October 2020

• 08:55 - 09:15

  Welcome to TakeOff Denver

  Opening Keynote Address

  Chris Warren, Director of Air Service Development, ASM Global Route Development

• 09:25 - 10:15

  CEO Keynote Interview

  • Moderator: Michael J. Bell, Senior Client Partner in the Civil Aviation Practice, Korn Ferry
  • Barry Biffle, President and Chief Executive Officer, Frontier Airlines

  Hear directly from Frontier Airlines' CEO on how they re-planned their network during the peak of the COVID-19; what are their major plans for the next few years on rebuilding demand and what do they need from airports during this time.

• 10:25 - 11:15

  CEO Keynote Interview

  • Moderator: Michael J. Bell, Senior Client Partner in the Civil Aviation Practice, Korn Ferry
  • Jude Bricker, President and CEO, Sun Country Airlines

  Hear directly from Sun Country Airlines' CEO on how they re-planned their network during the peak of the COVID-19; what are their major plans for the next few years on rebuilding demand and what do they need from airports during this time.

• 11:30 - 11:50

  Virtual Content - The importance of marketing your airport to your community during and after COVID-19

  Advance Aviation

  • Christina Cole, Senior Digital Aviation Brand Strategist, Advance Aviation
  • Gerard Carroll, Senior Team Director, Advance Aviation
  • Julie Perkins, Director of Digital Strategy, Advance Aviation

  This presentation will include:

  • Identifying and using the best audience targeting and tactic platforms to capture recent travel intenders
  • Creative strategy examples for appropriate branding and messaging to your community during this time
  • Current market research study highlights capturing what travelers are looking for to help them decide on flying local
• 14:20 - 14:40

  Airline Briefing

  Allegiant Air

  Exclusive updates direct from key airline decision makers and network planners focussing on strategy for routes development with impact on airline traffic to discuss their crisis management and recovery best practices.

• 14:45 - 15:05

  Airline Briefing

  Southwest

  Exclusive updates direct from key airline decision makers and network planners focussing on strategy for routes development with impact on airline traffic to discuss their crisis management and recovery best practices.

Tuesday, 27 October 2020

• 08:55 - 09:45

  Leadership in Route Development

  ASM

  • Ilona Cambron, Director, Air Service Development, ASM Global Route Development
  • Chris Warren, Director of Air Service Development, ASM Global Route Development

  Experts at ASM will show you how to demonstrate the true potential of your market through data, leakage studies and traffic forecasts.

• 09:55 - 10:45

  How markets are adapting?

  Panel Discussion

  • Moderator: Chris Warren, Director of Air Service Development, ASM Global Route Development
  • Laura Jackson, Vice President, Air Service Development, Denver International Airport
  • Scott A. Brockman, President and Chief Executive Officer, Memphis-Shelby County Airport Authority
  • Susan D. Levitte, Marketing and Communications Manager, Green Bay Austin Straubel International Airport

  This panel will discuss:

  • Is business traffic coming back yet? How are airports engaging with their local stakeholders to gauge their confidence levels, expected changes in the travel policies/timelines etc.? Are they communicating that to the airlines?
  • Airport financial situation. If there’s no Cares 2 for airports, what’s going to happen with airport rates and charges that are tied to volume? What are you doing to keep the costs in check for the airlines while waiting for the demand to return? What’s going to happen to those (large) airports whose rates are going to quadruple? Does this mean that secondary airport are going to “take off” again? What happens if an airport defaults? Can an airport file for bankruptcy to essentially hit a “reset button” the way it happens with airline bankruptcies?
  • How are airports engaging with the airlines and DMOs to track market recovery and to rebuild demand?
  • We recently saw a copy of the fantastic RDU Covid-19 Consumer Attitudinal and Behavior Survey which was aimed at identifying barriers to airline travel during the COVID-19 pandemic, evaluating safety perceptions and their relevance to RDU’s business operations, and developing key learnings to guide RDU’s strategic decision making. Are these panellistsdoing anything similar at their airports?