Destinations in all continents had already been struggling to balance the huge increases in visitor arrivals against the needs of the local community and in many cases, the word “overtourism” was being used to describe seemingly unrestricted growth.
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Increasingly, the question for airports, airlines, tourism destinations and hotels is - How do you grow, when, for the most visited months of the year, you are at capacity if not beyond your capacity? The World Tourism Seasonality Summit seeks to address these increasingly pressing concerns.
Routes World 2024
Kingdom of Bahrain
• 6 – 8 October 2024
Tourism Seasonality Summit
Set against a backdrop of a growing global population and an increase in the global middle class of an additional 1 billion by 2030, the number of international visitor arrivals could potentially double from 2019 levels of 1.4 billion over the next decade.
In response to these dynamics, the World Travel and Tourism Council's 2024 Economic Impact Report projects that the travel and tourism sector will generate over 12.2% of global employment. The inaugural Tourism Seasonality Summit is set to take place on October 8, bringing together thought-leaders from destinations, airports and airlines to explore innovative solutions for sustainable growth beyond peak tourist seasons.
In partnership with
Official Sponsor
SEA Group manages the two main airports in Milan: Malpensa and Linate. Malpensa is located in Lombardy, Italy’s richest region and the third richest in Europe, where the population is over 10 million inhabitants. The Milan catchment area is bigger and more dynamic than any other city in the country, with almost 44% of total Italian outbound traffic originating in Northern Italy. The Milan airport system is the biggest Italian generator of origin and destination traffic: 58 million O&D passengers within a 120 km radius and 92 million O&D passengers considering a 300 km distance. View their profile
Milano&Partners is the official agency created by the Municipality of Milano and the Chamber of Commerce of Milano Monza Brianza Lodi to promote Milano around the world and increase its international attractiveness. They work by catalyzing the social and entrepreneurial energies of the territory to support Milano's positioning as a sustainable tourist destination and as an innovation hub capable of attracting major events, international investment, forward-looking startups and the best talents from all over the world.
They employ the YesMilano brand to promote a dynamic, inclusive and sustainable city, capable of welcoming and supporting the younger generations locally and globally. Find out more
Tuesday, 8 October 2024
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Opening Keynote: The Future of Global Tourism and Seasonality Trends
A prominent figure in the travel industry sets the stage by discussing the projected growth in global tourism arrivals and the increasing importance of managing seasonality for a sustainable future.
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Panel Discussion: Understanding the Challenges and Opportunities of Seasonality
Explore seasonality's economic, environmental, and social impacts on destinations, airports, and airlines.
- Cyclical fluctuations in tourism demand and their impact on revenue and employment.
- Infrastructure challenges posed by peak season surges and off-season lulls.
- Overcrowding and environmental strain in popular destinations during peak seasons.
- Identifying opportunities to extend tourist seasons and attract diverse visitor segments.
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Networking Coffee Break
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Panel Discussion: Collaborative Strategies for a Balanced Season
Explore how tourism authorities, airports, and airlines can collaborate to develop and implement effective seasonality mitigation strategies.
- Joint marketing campaigns promoting low-season travel and alternative destinations.
- Flexible pricing structures that incentivize travel during shoulder and off-season periods.
- Infrastructure development and service optimization to handle fluctuating visitor flows.
- Collaborative initiatives to promote responsible tourism and disperse visitor concentration.
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Keynote: Innovative Destination Marketing and Product Development Strategies to Flatten the Seasonality Curve
Our special guest speaker will outline practical, actionable strategies to drive year-round tourism through innovative marketing and tourism product development.
The presentation emphasizes collaboration between airlines, airports and destinations to optimize off-season travel and will provide destinations, airline executives and route planners with practical insights on how destinations can leverage innovative marketing tools and product development to reduce seasonality, increase low-season tourism, and sustain year-round travel using cases from different regions of the world.
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Networking Lunch
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Panel Discussion: Enhancing Air Connectivity to Support Year-Round Tourism
Which comes first, enhanced air connectivity to support year-round tourism or year-round tourism products to support increased air connectivity?
- Developing air routes that support low-season travel
- Incentivizing airlines to maintain off-peak flights
- Role of regional airports in enhancing connectivity
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Closing Remarks
* Please note like all events, the programme is subject to change.
Speakers
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Joseph Boschulte
Commissioner, U.S. Virgin Islands Department of Tourism. -
Yrjötapio ”Y.t.” Kivisaari
President and CEO, Visit Oulu -
Petra Roach
CEO, Grenada Tourism Authority -
Bronwen Auret
Chief Quality Assurance Officer, South African Tourism -
Christophe Decloux
COO, Choose Paris Region -
Paul van den Brink
Aviation Lead, Cape Town Air Access