Summit Agenda
Monday, 7 April 2025
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You will receive an email from routeseventregistration@informa.com including your Delegate Badge Voucher and barcode.
You will need to either print your Delegate Badge Voucher or have the barcode ready to scan to collect your badge. You will be able to collect your badge from 8:30 am on the 7th April from the registration area which will be clearly signposted at Fibes Conference and Exhibition Centre.
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The importance of addressing seasonality in Europe, a region with diverse tourism offerings but significant peaks and troughs in visitor flows.
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Discussion Points:
- Tourism recovery exceeding pre-pandemic levels with 12% growth in foreign arrivals – what are the implications for sustainable tourism development?
- What are the strategies required to mitigate the impact of economic pressures and inflation on travel decisions?
- Identifying opportunities in the shift towards off-peak and shoulder season travel.
- Addressing the regional disparities in tourism recovery across Europe.
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Discussion Points
- 90% of European travellers consider ‘overtourism’ in their travel planning – what is the significance of this?
- Evaluating successful visitor management systems and tourism taxes to balance tourism growth with local quality of life.
- Exploring innovative approaches to redistribute tourism to lesser-known areas, reducing pressure on popular destinations.
- What strategies can we employ to engage with local communities and address anti-tourism sentiment?
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This keynote will showcase Menorca’s strategic shift towards a nine-month tourism model, addressing the challenge of seasonality through data-driven decision-making.
The session will highlight how data intelligence and air connectivity insights played a crucial role in identifying key markets, optimising airline partnerships, and aligning local tourism services to extend the season beyond summer. By leveraging travel intelligence, Menorca has successfully expanded off-season connectivity, boosting arrivals and diversifying its tourism offer, serving as a scalable model for other destinations facing similar challenges.
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Discussion Points:
- Exploring successful case studies of community-led tourism initiatives that have enhanced local cultural preservation while providing economic benefits
- Developing frameworks for meaningful community engagement in tourism planning and heritage management, addressing both tangible and intangible cultural assets.
- How can we capitalise on the rise of authentic and immersive travel experiences?
- Can we really protect cultural heritage while promoting tourism?
- Examining strategies for distributing cultural tourism throughout the year
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In this cutting edge talk, we explore the opportunities that sustainable tourism offers to tourism stakeholders and outline how to capitalise on these rewards while preserving the local environment.
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Discussion Points:
- Exploring innovative strategies for utilizing Advanced Air Mobility (AAM) technologies to enhance year-round connectivity between major hubs and secondary/tertiary destinations.
- Analysing the potential of long-range single-aisle aircraft in developing new regional routes to distribute tourist flows more evenly across seasons and destinations.
- Collaborative approaches between airlines, airports, and tourism authorities to create sustainable, year-round air service development plans that address seasonality challenges.
- Examining the role of data analytics and AI in identifying untapped markets and optimizing route networks to support consistent tourism flows throughout the year.
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Discussion Points:
- Analyse the growing trend of off-season travel, with 73% of Europeans planning trips from October 2024 to March 2025, and develop strategies to capitalise on this shift in travel patterns.
- Status, outlook and travel trend analysis of off-season tourism in Europe using market intelligence data insights and traveler booking behaviours. Uncover which factors are influencing off-season travel and key strategies to develop a year-round, sustainable visitation plan.
- Exploring innovative approaches to create unique, season-specific experiences that highlight the distinctive charm of destinations during traditionally quieter periods, such as winter wildlife viewing, “calm-cations”, wellness tourism and cultural festivals.
- Examining successful case studies of destinations that have effectively extended their tourism seasons.
- How to develop marketing strategies to promote the benefits of low-season travel, including lower costs, fewer crowds, and more authentic local interactions, to appeal to budget-conscious and experience-seeking travellers.
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Discussion Points:
- Examining the shift in travel patterns due to changing climate conditions and its impact on traditional peak seasons.
- Exploring innovative climate-resilient tourism products and experiences.
- What strategies for implementing sustainable practices across the industry should we consider in response to EU green transition policies?
- What are the considerations when creating a roadmap for adapting tourism offerings to meet evolving climate-related challenges and opportunities?
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We all know the feeling of wanting to do too much with too little resources. In this no-powerpoint-and-no-excuses talk, Claus Raasted provides both hands-on tips, potential mindset shifts, and a trip down the sometimes slightly strange world of behaviour design, high performance culture and changing the game. Oh, and don't be fooled by the Batman suit and the "overpaid rockstar consultant" title. It's time to unleash the Monkey War!
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Tourism Seasonality Summit attendees are invited to join the Routes Europe 2025 Welcome Reception to catch up with existing industry partners and meet new targets. There will be a designated transfer to take Tourism Seaonality Summit delegates direct to the Real Fábrica de Artillería. Please click here for more information.
Date: Monday 7 April
Time: 5pm - 7pm
Location: Real Fábrica de Artillería
* Please note like all events, the programme is subject to change.
Adolfo Reyes
Javier Paredes
Antonio Martín-Machuca
Emilio José Inés Villar
Geoffrey Lipman
Stephanie Curtis-Raleigh