Can tourism ever be sustainable?

Facing the challenges

While international travel creates jobs, economic growth and development opportunities, there are major challenges ahead. 

Managing tourism efficiently without damaging a country’s social, cultural or environmental well-being is increasingly difficult – and there is no easy fix.

Tourism is overloading infrastructure, damaging nature and posing threats to traditional culture and heritage. Increasing visitor numbers at all costs is no longer a sustainable strategy.

In this white paper, we explore:

• The key growth markets
• The cost of over-tourism  
• How tourism can be made more sustainable
• Case studies of how the aviation industry is recognising its duty in easing the strain on busy destinations

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