Loyalty programmes help rescue their airline owners

The coronavirus pandemic is causing havoc in the airline industry. Loyalty programmes are helping airlines navigate the storm in various ways, with a strong focus on generating liquidity.

Recent disclosures by some of the world’s largest airlines project that their programmes are more valuable than the core airline. This projection and the ongoing crisis could be a catalyst for seismic change for loyalty programmes.

Summary:

• Loyalty programmes adjust to the non-flying reality, extend status.
• Programmes utilised by airlines for three categories of revenue raising.
• The value of programmes compared to airline values is revealed.
• Can loyalty programmes survive without the airline?

View more here: https://centreforaviation.com/analysis/reports/loyalty-programmes-help-rescue-their-airline-owners-538202