What's Up In The Air?

After many years of turbulence, in the last few months the European air transport market hasn’t left us short of things to analyse in an everchanging economic environment.

To name a few, Etihad finalised its participation in Alitalia and Air France went through one of its largest social crisises in 10 years. Others such as Lufthansa, are going through the same challenges; Iberia is delivering good results in one of the most challenging Western European economies; Norwegian continues its long-haul developments, eyeing new markets; and Ryanair have made a 180 degree turn, deciding to put the client at the core of its strategy – and it’s not a marketing trick this time! Lufthansa is creating the first long-haul ‘legacy-LCC’ with eurowings providing Cologne Bonn Airport with a number of new markets at amazingly low fares.

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