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ASM Global Route Development

  • Type: Informa

ASM helps attract new air services to Tenerife

New Non-stop services with Brussels Airlines from Brussels to Tenerife South will begin operating in October 2015.

Brussels Airlines will commence a new weekly service in October 2015from Brussels Airport to Tenerife South.

ASM, the world route development consultants, has been working in partnership with Turismo de Tenerife and Brussels Airlines over the past year to contribute in the network decision making process of the airline to add this new non-stop service. Flights will be operated with the A320 aircraft and offer travellers a choice of four different travel classes: “Check&Go”, “Light&Relax”, “Flex&Fast” and “Bizz&Class” (seewww.brusselsairlines.com for more information) to meet the differing needs of the visitors to the Island.

Marnix Wouters, Manager Network Planning at Brussels Airlines commented: “Turismo de Tenerife were extremely proactive in demonstrating the market potential and demand for this new service, supported by detailed analysis from ASM which assisted in our own analysis and decision making.”

Stephanie Wear Pintado, External Advisor, Economic Promotion at Turismo de Tenerife said: “We are delight to welcome this new service with Brussels Airlines that not only acknowledges the demand for Tenerife but also the demand for a premium cabin offering on this route, serving not only the local business and leisure markets but also the connecting traffic from the Brussels Airlines network. Being able to demonstrate this market helped build our case with Brussels Airlines and gave more focus to our discussions for this new flight.”

Aidan Mooney, Vice President Consulting at ASM added: “We have worked closely with Turismo de Tenerife to assist them in building their portfolio of airlines serving the Island and offering the differential on board product that the market demands. We are delighted to have been involved in another success for the Island as they continue to build their air service offering.”