ASM EMBARKS ON A ROUTE DEVELOPMENT CONTRACT
Airport Strategy & Marketing (ASM) Ltd has been appointed by Bratislava Airport to provide expertise and analysis to aid the development of new routes and destinations initially for a two-year contract with the Slovakian gateway to Central Europe.
Airport Strategy & Marketing (ASM) Ltd has been appointed by Bratislava Airport to provide expertise and analysis to aid the development of new routes and destinations initially for a two-year contract with the Slovakian gateway to Central Europe.
Work for the airport kicked off in March, beginning with route delivery workshops and analysis of the market. The work coincides with the opening of a new three million passengers per annum terminal in June to accommodate the anticipated growth in the network and an increase in destinations. Through the partnership ASM will provide airline business case studies, will complete further, more in-depth analysis of the markets and develop and identify route development opportunities for Bratislava Airport.
Tony Griffin, ASM Chief Operating Officer, commented:
"By working with Bratislava Airport, we are confident that we can help the airport to further rebound from the demise of Sky Europe last year. We will be working to try and persuade carriers to develop a number of new destinations in Europe, the Middle East, Asia and the CIS.
"As Bratislava is very centrally located in Europe - situated in a densely populated region with a diverse catchment that includes traffic currently accessing the region to and from Vienna - it is, and can continue to be, a viable and competitive alternative to fly to.
"In 2009 the throughput for the airport was 1.7 million passengers, but was as high as 2.2 million when Sky Europe was still in operation. It is at least this level of traffic that we are seeking to achieve by increasing the number of destinations served and airlines operating to Bratislava."
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Notes to Editors
- Airport Strategy & Marketing Ltd (ASM) was founded in 1993 and was the first management consulting company specializing in the field of route development for airports. www.asm-global.com
- ASM works exclusively for airports, helping them expand their route networks and bring economic development to their surrounding regions. The results that have been achieved support ASM's claim to be the world leader in its field.
- ASM does not contract to airlines. This gives its consultants the unique ability to protect their objectivity and freedom to act in the best way possible for every client. Carriers understand that there are no conflicts of interest and, as such, relationships with them are based on trust and mutual respect.
- The company is built around a growing team of experienced route development professionals and their approach purposely mirrors the function and nature of route development itself. This has enabled ASM to develop a track record without equal in delivering new routes for airports across all airline sectors.
- ASM is a subsidiary of RDG, a family of inter-related companies, strategic partners and associates that is the leading global solutions provider in the strategically important 'route development' sector of air transport. www.routedevgroup.com
For further press information please contact:
Rachel McQuilliam
GyroHSR
T: +44 (0) 161 876 5522
E: rachel.mcquilliam@gyrohsr.com
Nadine Wenn
The Route Development Group (RDG)
T: +44 (0)161 234 2711