Valuing Duty Free - the key to boosting Asia’s domestic air travel?

Thanks to changes in rules which allow locals to make use of sizeable duty free allowances, the subtropical beach destination has provided an outlet for the desire to shop. We know that many countries have seen domestic travel return sooner than international travel, but are there other Asian destinations which, like Hainan, have been able to use the draw of a bargain to attract visitors?

We compare what has happened at Hainan with Jeju Island in South Korea as well as Okinawa and Macau. What lessons might there be for other destinations and airports in adapting to a crisis?

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