Vienna Airport Receives Direct Messages from Airlines with Routes 360
Vienna Airport (VIE) is located within the capital city of Austria. Connecting to over 200 destinations with 65 airline partners, VIE achieved its second-best year in history in 2023 welcoming more than 29.5 million passengers. Looking to create further awareness and drive market engagement for the airport, VIE joined Routes 360.
Routes 360 is a powerful digital platform designed exclusively for the route development community. With a comprehensive suite of strategy enhancing features, Routes 360 members can engage with existing and potential partners, promote initiatives and successes, and access privileged airline information all year-round.
The objectives:
To increase communications with airlines all year-round, the VIE aviation department utilise multiple features of the Routes 360 platform to achieve the following:
- Stay connected with the route development community outside of events
- Promote the organisation’s news and updates
- Engage with target business partners
- Highlight new business opportunities
- Enhance brand visibility and exposure
The results:
By sending customised email campaigns to an engaged database of airlines, airports, destinations and suppliers, VIE were able to successfully promote the team’s attendance at Routes World 2023 in Istanbul as well as introduce valuable new team members to the route development community.
After VIE’s pre-Routes World email campaign reached more than 3,400 airline and airport representatives Eszter Almasi, Director Route Development at Vienna Airport, mentioned that she had received many messages from airline partners congratulating her on the new position as a direct result of the email.
After each email campaign, as part of its Routes 360 membership, VIE receive a tailored performance report which details the open and click rate of the email as well as which organisations are most engaged with the content. These metrics are tracked by VIE to review its performance on the platform and see which airlines are actively exploring its updates.
Another success noted by VIE through the Routes 360 platform is the consistency in great results from its published news articles. Receiving more than 14,500 views in the last year alone, VIE is successfully promoting its updates and business opportunities to stay connected with the route development community all year-round.
Alongside email campaigns and news articles, VIE also utilise its early access to the Routes Meeting Request System, being able to request meetings with target airlines one week prior to other attending airports and destinations of any Routes event.
“The Routes 360 team are all very helpful and friendly people who are responding to any concern or question.” - Eszter Almasi, Director Route Development at Vienna Airport.
About Routes 360
Through an easy to navigate platform, Routes 360 members can send direct communications to target airlines, keep the community abreast of latest developments to entice potential partners, showcase the strength of their brand ahead of competitors and access exclusive airline information to enhance route proposals and ultimately achieve sustainable growth in their air connectivity.
With a detailed understanding of the objectives and challenges within the industry, Routes 360 was created to support year-round communications and became the only digital channel dedicated to creating and maintaining relationships across the route development community. Since its creation, the platform continues to evolve alongside the industry to continually support the goals of its members.